About Us

About What To Buy

What To Buy is here to give you all you need to know to buy the right technology, tools, gear and a whole lot more. Australian owned and operated, What To Buy’s team consists of local experts plus exclusive access to the team of Expert Reviews in the UK, performing rigorous testing on every product so that you know that you can trust our conclusions. While we test everything to a high degree, our reviews are written in plain English, giving you advice that you can both trust and understand easily.

Quality reviews

Our reviews are correct and the conclusions are based on fact;if we say a product is good, then it is good. All of our reviews come to definitive conclusions, too: if we don’t think a product is worth buying, we do our best to tell you which alternative you should buy. While we don’t shy away from complex and high-end products, we’ll always write our reviews in clear, straight-forward English to simplify the buying decision.

Proper testing

From buying stain strips in Switzerland for testing washing machines to a capture rig that proves that HDMI cables are all the same, our team of experts perform in-depth testing on each product that arrives in our labs. We push every bit of kit to its limits so that we can honestly sort the bad from the good.


Once you’ve made a purchase, What To Buy is here to help you get the most out of it with our in-depth tutorials. First, we make sure the steps actually work, with our writers actually performing the actions; we don’t make assumptions or take verbatim advice from forums or other sites. Secondly, we write them to be easy to follow for everyone.

Making things better

Our team of experts really understand the technology that they cover and we use this to our advantage. If news breaks about a security flaw, a big issue with a service or any other problem, we’ll show you how to fix the problem rather than just reporting on it.


Daily Media and/or members of its group are the owners or the licensees of all intellectual property rights in this website, and in the material published on it.

To get in touch, email: [email protected]

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